Conventional advertising has not worked out too well online, at least it has not been as effective as SEO (Search engine optimization) techniques in getting traffic and revenue for web sites.
 
In the early days of the World Wide Web, there were spirited efforts to transfer many advertising campaigns from Television to the web. They all failed miserably and investors lost millions of dollars. Even today, the more effective online ads are not display or banner advertisements but ugly small text PPC (Pay-Per-Click ads) from major search engines like Google. This tells you a lot about what sort of medium the net is. The fact is that folks are looking for information and they greatly value and welcome relevance in what they are looking for.
 
When you contrast this with the success of SEO as an online marketing tool, there is actually very little or no comparison. SEO has been wildly successful in helping numerous sites draw huge traffic. Over 80 per cent of the traffic in web sites still originates from search engines. And what makes his traffic even more valuable to web sites is the fact that it is highly targeted and usually with an immediate and direct interest in what the particular site has to offer based on the key words used in the search.
 
When you consider the fact that there are many SEO techniques that cost a fraction of what advertising would normally cost, then you begin to understand what it is that makes most web masters consider SEO to be the ultimate online marketing tool. And it gets even better, because from paying less, web masters are still able to pull in hundreds and even thousands of times more traffic from SEO campaigns than from any advertising effort.
 
Online success is really very simple when you approach it from the direction of effective SEO use as your ultimate marketing tool. You do not even need to take the time it takes to learn enough about the technicalities of SEO. All you need to do is get a good SEO firm to do everything for you at a fee.