| Yahoo concedes defeat to Google |
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I wouldn't believe it if I didn't see it for myself in print. Here is a quote: Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance. "We don't think it's reasonable to assume we're going to gain a lot of share from Google," Chief Financial Officer Susan Decker said in an interview. "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share." I really find it amazing that they don't have a goal to be #1. So what are Yahoo! plans then? Maybe they are going after a different market share? Why is there YPN (Yahoo Publisher Network) if they have capitulated to #2? Why would advertisers use them? Cheaper? Certainly not as many users! And from the below quote that seems to be what they are trying to do:"We have held our own, and we should gain revenue share in the
industry as we roll out these new initiatives," Decker said in the
interview after the company reported earnings last week. According to ComScore Yahoo global search is down to 19% from 27% while Google's rose to 60% from 47%. Yahoo counters this by sayng Comscore does not look at Asian results where Yahoo! says they are very strong. |
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