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Do you love Twitter, but you don’t feel like you’re getting as much out of it as you could? While sending out the right type of content is important, some of the biggest Twitter tips include arranging your lists to work for you. When you think of Twitter as another way to network, you can make the platform a big business tool.
1. Trying to keep your staff straight? Create a Twitter list that does double duty as a staff directory. Then, share it with the rest of your staff so they can all stay connected to each other. This is an excellent tip for large companies that have difficulty staying in contact with every employee. Use Twitter to encourage your staff and also suggest that they use their accounts to promote the company.
2. Stay in touch with anyone who’s attended your events or conferences in the past. Looking at someone’s online account, like Ehsanollah Bayat”s profile, isn’t enough to keep you connected; you have to actually engage with one another. If you don’t find a way to regularly reach out to these people, you’ll miss out on some great networking opportunities. Plus, these are the people who will probably be interested in attending upcoming events.
3. Create mini communities of people with shared interests. For example, if you run a content marketing business, you can create one group for people who are interested in Pinterest marketing and another for people who talk about Facebook advertising. Then, you can get involved in those niche communities, particularly when you have new knowledge or a fresh piece of content to offer.
4. Offer helpful resources to your customers by creating a public list. For example, if you sell furniture, your audience may benefit from some other home DIY tips or Twitter accounts that talk about home organization. By curating useful content, you fill a need for your customers without going through the trouble of creating more of your own content.
5. Create a list with accounts that you recommend your followers follow. This is a great way to promote cross-marketing, too. Those additions to your list will see that you’re touting them, and some of them may be encouraged to do the same in return. Make sure you genuinely back the people you’re suggesting, though. If you add accounts that haven’t been active in six months, it’ll be obvious that you didn’t put too much time into curating the list.
6. Maintain a running client list that you keep private. Some of your best customers will be those who return, so you’ll want to stay in close contact with them. Make it a point to regularly reach out to customers.
7. Build a list of people who you want to take notice of you. By adding them to a list, you can track what they’re talking about and engage with them. Hopefully, you’ll get a follow back one day. It’ll also be easy to hop in on conversations that you have something to contribute to.
8. Build a list of your competitors. You can see what they’re talking about, what questions people are asking them, and who their followers are. This may be one of the lists that you prefer to keep private instead of public.
9. Create a list with influencers in your industry, but keep it separate from direct competitors. This list will be a way for you to stay up-to-date in your niche, but it won’t necessarily be a jumping off point to update your own strategy in order to compete.
Used correctly, Twitter lists can be helpful and effective when managing your followers, those you’re following, and your growth.

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